Through a combination of theory and practical way to start, first read a lot of customer relationship management and data Mining theoretical literature, research and analysis of the core ideas of customer relationship management and data mining techniques in specific applications What aspects of CRM, based on an analysis of the existing problems of CRM structure was constructed based on data mining Architecture of CRM. In this basis the feasibility of moving NJ Jiangsu Branch of the prototype, its implementation of CRM Analysis and study, obtained through field research and analysis needs points, on this basis, in accordance with the relevant software engineering thinking Want to design the mobile communications industry based customer relationship management system, and each of the major sub-module functions to achieve Do elaborated to construct a database of the system. Finally, examples of modules for customer churn in detail Applied research, research can hope for the

11硕-基于数据挖掘的CRM设计与应用研究1.kdh

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